location_onCedar Rapids, IA |


  • BHFO deliver designer goods at discount prices, with a huge warehouse and 160 employees
  • The company uses RetailOps to streamline their order management system


BHFO History

From small acorns, mighty oaks grow! That was certainly the case for BHFO founders Jon and Stacie Sefton, who began their business selling big brand clothing from the basement of their home in Cedar Rapids, Iowa, in 2003.

After 18 months, the pair moved BHFO to a commercial warehouse to cope with the demand of a rapidly growing business, as they continued to add brands, product sources and employees. A further three moves since then now sees them occupy a 250,000 sq. ft. state-of-the-art facility in Cedar Rapids with more than 160 employees. Talk about growth!

In 2018, the company remains famous for offering brand-new designer goods at a fraction of the retail price with top-class service. They have also expanded into other areas including shoes, accessories, home and garden products.

Why RetailOps

With all this growth, thousands of products, and a high-speed automated fulfilment system, BHFO reached out to RetailOps to integrate their previously disparate systems and streamline their warehouse and order management workflows.

In addition, our photo management tools have helped ease the strain and reduce the complexities of what was once a time-consuming manual process.

Major retailers using RetailOps

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Real Customers. Real Success.

Watch how WildFang implemented RetailOps to acheive real growth and value compared to their old operational process.

Want to take RetailOps for a spin?

See for yourself why RetailOps is the #1 choice for eCommerce and retail businesses